Integrated Conceptual Framework to Explain Online Purchasing Intention in E-Commerce

a conceptual framework for customer loyaity in e- commerce

with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...

A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce ...

Predicting e-commerce purchasing intention in Greece: An extended TAM approach

A Conceptual Framework to Manage e-Loyalty in Business-to-Consumer e-Commerce

The issue of assessing customer perceptions of e-service quality performance and its impact on eloyalty, has emerged as an area of strategic importance for e-marketers and Website managers. This paper proposes a conceptual framework of the key determinants a manager must consider to develop e-loyalty in business-to-consumer e-commerce. It is argued that the quality of a Website can contribute t...

Integrated Framework based on Critical Success Factors for E-Commerce

E-commerce has been increasingly applied as it promotes economic growth by enabling online shops to compete within a global market scenario. There are critical success factors that permit to distinguish a good business on the Internet and this knowledge may allow reaching an important competitive advantage for business sustainability. As many disciplines are involved, when determining critical ...